How we went about it? - Project Approach
In-depth market research was essential as manufacturing firms in need of chemicals followed different approach during web searches. Our marketing team started work with website analysis report, competitor analysis and industry study. It was followed by report submission in which areas of improvement in website design were suggested.
- Detailed SEO reports highlighted steps to be taken to improve search engine performance.
- Suggested creation of landing pages for better keyword targeting
- Inclusion of more relevant content for keyword targeting
- Suggested frequent content updations for better indexing
- Coordinated with Lab Express to identify chemical products and services that have good market demand
- Optimized such chemicals for the website to bring more clients