Challenges Faced Before Blue media Was Hired

Xopso logo update was done in 2 phases to avoid brand confusion amongst customers

Most of the product information is communicated above the fold. This makes the buying decision quick. Navigation is simplistic and user friendly.

At a time, only four categories are visible to a visitor. There is a VIP category that is only visible to the subscribers.

There are three special categories that are only accessible through a separate link circulated through mail for marketing.

The website has been reduced to just 2 pages that incorporate every aspect of the buying process. This simplifies order placement for even first time buyers.

The wireframes were drafted carrying the most minute detailing about layout, navigation and conversion path by our user experience and conversion optimization experts. These wireframes were then approved by the Xopso team, who received regular updates about the progress of the project.

Once the wireframes were approved, Blue media design team started working on the PSDs which were finally developed on HTML5 and CSS3. The system is programmed using open source platform OpenCart but almost every plug-in was custom developed by Blue media's experienced team of programmers to match the unique requirements of the website.

The website carries a unique look that is different from any traditional e-commerce website; it is an easy-to-use website high on visual appeal, user experience, and creativity

The website has a real time stock meter (J Query based) which creates a sense of urgency in visitor's minds. Every plug-in has been developed in-house.

Products under any category can be changed multiple times a day.

Number of products purchased by a single subscriber in a day can be capped.

All the pages are search engine optimized and social media friendly. Meta tags, headings for pages and alt text for images were decided after detailed study.

Real time update of PayPal charges and logistics are furnished while order processing.

Functionality to save upto 5 shipping addresses in subscriber account.

Provision of product and category specific discount coupons

In all its four categories, Xopso sells one unique product daily. The look of the website is consistent throughout all the product categories, yet every category is visually demarcated.

Special focus on the product visuals and specifications. All the details are listed on the home page. You can also see products in the other two categories.

• 

  PayPal recognized Xopso's potential as a daily deals brand and offered to waive off the commission charged for online transactions. Earlier, customers were redirected to PayPal payment gateway to complete the transactions but now, Xopso processes order payments on its website via direct Xopso server to PayPal server link.
  One of its kind and FIRST IN SPAIN!

• 

  Optimized for rich HD graphics, the new and improved Xopso can handle thousands of users without payment processing hassles. Blue media also empowered Xopso management to allow credit sales to subscribers, permit product dispatch in unique cases (when cart value is zero on using credit), and make complicated deals &stock related changes.

• 

  Xopso ecommerce mechanism makes sure that the sale is made only when an item is in stock. This eliminates the tiring process of refunds. This is done through a double threshold system and FIFO mechanism.
  
  For the record, Xopso normally sells around 1000 products in a couple of minutes.

• 

  PayPal introduced a special category with Xopso to allow users to pay for their Special Category order only via PayPal without additional charges on sale. The invitations were sent to 2 million PayPal customers by PayPal itself. This was something that never happened before in Spain.

• New Xopso
  increased
  Facebook user
  base from
  16,000 to 21,000
  with more coming
  each day.
• 
  Now making
  around €150,000
  in sales
  every month
• Count of
  registered users
  also crossed
  100,000
  since the launch.